End-to-end UX for a mobile shopping app — from market research to an interactive prototype with a unique in-app photocard trading feature.
UX/UI Designer
Oct – Dec 2023
E-commerce mobile app
Figma, user interviews
Buying K-pop merchandise in Myanmar meant trawling Facebook groups: no price transparency, no stock visibility, no buyer protection, and no safe way to trade photocards. Fans paid first and hoped for the best.
I interviewed dedicated K-pop enthusiasts who are avid buyers of K-pop merchandise on Facebook. Their insights provided valuable perspectives on motivations, preferences, and challenges in the world of K-pop shopping — then I synthesised findings into personas, storyboards, and journey maps.
A fully structured information architecture and user flow reduced friction across browsing, ordering, payment, and trading journeys.
Low-fidelity wireframes mapped every core journey — home, product details, entertainment categories, cart, and checkout — before any visual design, so layout decisions were tested cheaply first.
Interactive mobile prototype with consistent typography, color system, and iconography aligned to modern UI standards — plus the features fans actually asked for:
A complete, user-centered mobile shopping solution shaped by iterative testing and accessibility-focused decisions throughout. The trading feature in particular turned a risky social-media behavior into a safe, in-app experience.
The app's identity comes straight from fandom culture: a soft lavender canvas, deep royal purple for actions, and an elegant serif for headings — glossy like a photocard, calm enough to shop in.
From the final prototype — discovery, browsing by entertainment label, and a protected checkout in Myanmar kyat.