From client work and apprenticeships to self-initiated concepts — each project follows the same loop: research, define, design, test, refine.
A QR-based live lounger map concept that converts a 12% complaint rate into a premium digital service — with a phased roadmap, ROI model, and £60k budget breakdown.
Read case study →Replaced paper loyalty cards with a scannable rewards app. 20+ interviews, in-store observation, full IA, and a reusable component library keeping every screen consistent.
Read case study →Audited component usage across a national design system, mapped user journeys, and improved component documentation adopted by designers and developers.
Read summary →Two simulations with Lloyds’ UX team: 50-respondent surveys, ethnographic research, a customer value proposition, and a stakeholder-ready recommendation deck.
Read case study →Personas, storyboards, and journey maps exposed the pain of buying K-pop merch in Myanmar — solved with a prototype featuring secure checkout and photocard trading.
Read case study →Designed from my own experience as an international student: verified listings, virtual viewings, and a guarantor-free application flow for UK student housing.
Read case study →A UI-craft project exploring calm, guilt-free habit tracking — built with its own mini design system of tokens, type scale, and reusable components in Figma.
Read case study →I’m happy to walk through my process, files, and decisions.
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