A habit tracker that doesn’t guilt-trip you
Gentle streaks that pause instead of breaking, one-tap mood check-ins, and a calendar that rewards showing up — habit-building reframed around progress over perfection.
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Finding student housing without the panic
A student accommodation finder for international students in the UK — verified listings, virtual viewings, and a guarantor-free application flow.
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A loyalty & wallet app, systemised
20+ user interviews and in-store observation shaped a digital rewards app — plus a reusable design system that replaced outdated paper loyalty cards.
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Solving TUI’s sun lounger “towel wars”
Turned a 12% guest-complaint rate into a digital service concept: a QR-based live lounger map with fair-use timers, backed by a phased rollout plan and £60k budget model.
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Kpopper Palace: a fair marketplace for K-pop fans
Personas, storyboards, and journey maps exposed the pain of buying K-pop merch in Myanmar — solved with a prototype featuring secure checkout and photocard trading.
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Design system research at Government Digital Service
Audited component usage across a national design system, mapped user journeys, and improved component documentation adopted by designers and developers.
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Lloyds Banking Group UX job simulations
Two simulations with Lloyds’ UX team: 50-respondent surveys, ethnographic research, a customer value proposition, and a stakeholder-ready recommendation deck.
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