Role
UX Designer (simulation)
Tools
Surveys, data visualization
Introduction simulation — June 2025
- Competitor research and UX enhancement for Lloyds' digital banking experience.
- Designed and analyzed customer surveys with 50 respondents to prioritize feature improvements.
- Ran ethnographic and observational research, producing actionable insights for navigation and security features.
- Used data visualization to make survey findings land with non-research stakeholders.
Advanced simulation — July 2025
- Data-driven research into customer spending habits to surface pain points and opportunities.
- Developed a Customer Value Proposition aligning user needs with business goals.
- Designed and delivered a stakeholder presentation communicating insights and proposed solutions.
- Practiced data synthesis, cross-functional collaboration, and defending design decisions.
Banking UX lives or dies on trust. The biggest insight from both simulations: users don't want more features — they want fewer surprises around money.